The Rainforest Alliance

Hey Insiders! Welcome to the Well.

In this post, I’m going to take a look at the Rainforest Alliance and what it means when you buy a product that is part of this alliance. I was swayed to focus on this after watching this very relateable advertisement:

(seen at Upworthy)

Who doesn’t feel the crushing reality of environmental destruction while living a pretty comfortable first world life? I thought this ad was a wonderful way to highlight the desire many of us feel to make a difference, while simultaneously feeling exhausted by the enormity of the situation.

That’s why I like the Rainforest Alliance; it provides us with an opportunity to vote through the purchases we make. Every time you make the choice to buy something that is fair trade or environmentally conscious, you are making a statement about the world you want to live in. I know it can be expensive to buy everything this way, so I strategically make “positive” purchases in a way that makes sense for me and my budget.

The Rainforest Alliance is involved with:

– sustainable agriculture

-sustainable forestry

-sustainable tourism

-mitigating climate change

-providing environmental education

-sustainable finance

-researching effectiveness of programs

This organization has been around since 1987. Their mission is as follows:

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

Want to find out where or what you can buy that sports the Rainforest Alliance’s symbol? Check out their site, which has a store and product locator.

Do you think it’s important to vote with your purchases? I’d love to read about it in the comments. Thanks for stopping by the Well!

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